Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of brand personality...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
3
Markenartikel
3
Markenführung
3
National identity
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
2
Students
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Conference paper
1
Konferenzbeitrag
1
Language
All
English
12
Author
All
Carvalho, Sergio W.
9
Trifts, Valerie
4
Luna, David
2
McManus, Justin F.
2
Sivaramakrishnan, Subramanian
2
Aghakhani, Hamed
1
Aljukhadar, Muhammad
1
Bapuji, Hari
1
Cunningham, Peggy
1
Fazel, Hesham
1
Goldsmith, Emily
1
Hazzouri, Mohammed El
1
Hingston, Sean T.
1
Main, Kelley J.
1
Muralidharan, Etayankara
1
Noseworthy, Theodore J.
1
Samu, Sridhar
1
Senecal, Sylvain
1
Silvestre, Bruno
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Long range planning : LRP ; international journal of strategic management
1
Psychology & marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
2
Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.
;
Fazel, Hesham
;
Trifts, Valerie
- In:
Journal of business research : JBR
91
(
2018
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
Saved in:
3
How inferred contagion biases dispositional judgments of others
Hingston, Sean T.
;
McManus, Justin F.
;
Noseworthy, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011707342
Saved in:
4
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
5
Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
Saved in:
6
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
7
The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.
;
Luna, David
;
Goldsmith, Emily
- In:
Journal of business research : JBR
103
(
2019
),
pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
Saved in:
8
Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.
;
Muralidharan, Etayankara
;
Bapuji, Hari
- In:
Journal of business ethics : JOBE
130
(
2015
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
Saved in:
9
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El
;
Main, Kelley J.
;
Carvalho, Sergio W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
Saved in:
10
Hitting the nail on the head! : insight into consumer assessment of sustainability-related innovations
Carvalho, Sergio W.
;
Silvestre, Bruno
;
Cunningham, Peggy
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
6
,
pp. 741-755
Persistent link: https://www.econbiz.de/10011792427
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
