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A user study on trust perception in persuasive technology

Wan Nooraishya Wan Ahmad; Nazlena Mohamad Ali - In: International journal of business information systems : … 29 (2018) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011980107

Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers

Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224

Persistent link: https://www.econbiz.de/10012200729

The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes

Tocila, Tudor; Cara, Corina - In: International journal of business and economic sciences … 9 (2016) 2, pp. 59-64

a branded cosmetic treatment. Measurements included endorsers' perceived credibility and changes in affective, cognitive … affected by perceived credibility, closely followed by the change in affective attitude and the change in cognitive attitude … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural …

Persistent link: https://www.econbiz.de/10011515969

The relationship among image, satisfaction and loyalty : innovative factor of competitiveness for shopping centers

Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552

loyalty, mediated by satisfaction (affective loyalty) and conative loyalty. The authors aim to investigate, using a …

Persistent link: https://www.econbiz.de/10011820728

Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective

Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460

Persistent link: https://www.econbiz.de/10011917922

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement

Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010406124

The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods

Khazaei, Amir; Hanifi, Farhad; Taghipourian, Mohammad Javad - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 247-263

Persistent link: https://www.econbiz.de/10012257955

Storytelling, the scale of persuasion and retention : a neuromarketing approach

Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012268985

Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness

Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201

Persistent link: https://www.econbiz.de/10012395651

"Wonderful Indonesia" positioning branding as a place of interesting tourism

Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020

Persistent link: https://www.econbiz.de/10012310734