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The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes

Puzakova, Marina; Kwak, Hyokjin; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10009738749

Going it alone or together : the role of space between products on consumer perceptions of price promotions

Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1086-1114

Persistent link: https://www.econbiz.de/10012395643

Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003444215

New directions in international advertising research

Taylor, Charles Raymond (contributor); … - 2002 - 1. ed

Persistent link: https://www.econbiz.de/10001687364

Global consumer culture and advertising research : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507

Persistent link: https://www.econbiz.de/10011882025

Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012200187

New thoughts on advertising's impact on consumer prices : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 2, pp. 261-262

Persistent link: https://www.econbiz.de/10014234021

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands

Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44

Persistent link: https://www.econbiz.de/10009159096

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Persistent link: https://www.econbiz.de/10009627291

Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects

Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794

Persistent link: https://www.econbiz.de/10011515263