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Dictionary of marketing commun...
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Subject
All
Konsumentenverhalten
Marketing
31,464
Marketingmanagement
17,141
Marketing management
16,550
Consumer behaviour
4,057
Theorie
3,967
Theory
3,951
Deutschland
3,370
Germany
2,983
marketing
2,602
Relationship marketing
2,567
Beziehungsmarketing
2,533
USA
2,197
United States
2,010
Brand management
1,974
Markenführung
1,955
Strategisches Management
1,946
Online-Marketing
1,677
Internet marketing
1,639
Marktforschung
1,439
Management
1,420
Innovation
1,367
Werbung
1,351
Unternehmenserfolg
1,249
Firm performance
1,202
Advertising
1,200
Strategic management
1,162
Marketing theory
1,142
Marketingtheorie
1,135
Agribusiness
1,104
Market research
1,101
Social Web
1,055
SME
1,052
Social web
1,052
KMU
1,040
Internationales Marketing
983
International marketing
928
Economics
847
Markenimage
846
Electronic Commerce
845
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Online availability
All
Undetermined
1,339
Free
508
Type of publication
All
Article
2,483
Book / Working Paper
1,417
Journal
22
Type of publication (narrower categories)
All
Article in journal
2,169
Aufsatz in Zeitschrift
2,169
Aufsatz im Buch
326
Book section
326
Hochschulschrift
266
Graue Literatur
231
Non-commercial literature
231
Thesis
205
Collection of articles of several authors
186
Sammelwerk
186
Aufsatzsammlung
131
Working Paper
129
Arbeitspapier
121
Konferenzschrift
62
Lehrbuch
62
Bibliografie enthalten
61
Bibliography included
61
Textbook
56
Case study
36
Conference proceedings
36
Fallstudie
36
Conference paper
22
Konferenzbeitrag
22
Collection of articles written by one author
20
Ratgeber
20
Sammlung
20
Reprint
18
Guidebook
17
Handbook
16
Handbuch
16
Glossar enthalten
12
Glossary included
12
Festschrift
5
Interview
5
Mehrbändiges Werk
5
Multi-volume publication
5
Amtsdruckschrift
4
CD-ROM, DVD
4
Government document
4
Einführung
3
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Language
All
English
3,288
German
611
Polish
13
French
10
Undetermined
4
Italian
2
Russian
2
Hungarian
1
Norwegian
1
Turkish
1
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Author
All
Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
16
Bauer, Hans H.
10
Spann, Martin
10
Hawkins, Del I.
9
Homburg, Christian
9
Ko, Eunju
9
Rajagopal
9
Best, Roger J.
8
Foxall, Gordon R.
8
Gierl, Heribert
8
Kumar, V.
8
Melewar, T. C.
8
Olson, Jerry C.
8
Smith, N. Craig
8
Bruwer, Johan
7
Esch, Franz-Rudolf
7
Lim, Weng Marc
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Peter, Jerome Paul
7
Rutschmann, Marc
7
Sandıkçı, Özlem
7
Schneider, Willy
7
Schultz, Don E.
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Warlop, Luk
7
Belk, Russell W.
6
Bronnenberg, Bart J.
6
Eckhardt, Giana M.
6
Gbadamosi, Ayantunji
6
Halfmann, Marion
6
Hoffmann, Stefan
6
Keller, Kevin Lane
6
Kostelijk, Erik
6
Kuß, Alfred
6
MacInnis, Deborah J.
6
Mogaji, Emmanuel
6
Mothersbaugh, David L.
6
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Institution
All
American Marketing Association
29
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
8
Edward Elgar Publishing
6
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
Athens Institute for Education and Research
1
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Published in...
All
Journal of business research : JBR
94
Journal of retailing and consumer services
52
SpringerLink / Bücher
43
Journal of marketing communications
37
Journal of marketing management : MM
32
European journal of marketing : EJM
31
Journal of marketing
30
The journal of product & brand management
30
Psychology & marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of Islamic marketing : JIMA
27
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
23
The journal of consumer marketing
23
Journal of strategic marketing
22
Journal of retailing
21
International journal of internet marketing and advertising : IJIMA
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
20
Cogent business & management
19
Gabler Edition Wissenschaft
19
International journal of wine business research : IJWBR
19
Journal of marketing research : JMR
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing theory
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International review on public and non-profit marketing
16
Journal of Islamic marketing
15
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of promotion management : innovations in planning and applied research
14
The journal of business & industrial marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of islamic marketing and branding
13
more ...
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Source
All
ECONIS (ZBW)
3,902
EconStor
11
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
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3,922
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date (newest first)
date (oldest first)
1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
3
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
4
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
5
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
6
Modern
marketing
Hoffmann, Istvánné
-
1990
Persistent link: https://www.econbiz.de/10000813946
Saved in:
7
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
8
Consumer behavior and fashion
marketing
Packard, Sidney
;
Raine, Abraham
-
1977
Persistent link: https://www.econbiz.de/10000558445
Saved in:
9
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
10
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
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