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Konsumentenverhalten
Industrie
51,494
Manufacturing industries
37,928
Pakistan
18,944
Brand management
17,734
Markenführung
17,321
Dienstleistungssektor
12,463
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11,457
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8,316
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7,254
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7,162
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6,488
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6,420
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6,199
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5,376
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5,365
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5,356
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5,275
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4,912
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4,796
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4,625
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4,558
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4,168
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4,121
China
3,475
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3,430
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3,422
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3,418
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3,404
Schätzung
3,311
Estimation
3,238
Wirtschaftswachstum
2,981
Economic growth
2,613
Großbritannien
2,478
SME
2,456
KMU
2,454
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2,443
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2,412
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2,312
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2,284
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174
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22
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7
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7
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
26
Han, Heesup
24
Ko, Eunju
24
Siddiqui, Danish Ahmed
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Wiedmann, Klaus-Peter
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ahn, Jiseon
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Dens, Nathalie
13
Johnson, Lester W.
13
Park, C. Whan
13
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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Springer Fachmedien Wiesbaden
11
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6
American Marketing Association
3
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
United States / President's Committee on Consumer Interests
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
England and Wales / Parliament
1
Erasmus Research Institute of Management
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut servisa i potrebitelʹskoe povedenie graždan
1
Institute of Marketing. Industrial Market Research, Ltd.
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
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Journal of business research : JBR
423
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
271
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
91
International journal of hospitality management
87
European journal of marketing : EJM
80
Journal of marketing communications
75
Marketing intelligence & planning
69
Journal of strategic marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of the Academy of Marketing Science
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
SpringerLink / Bücher
54
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
International marketing review
50
Cogent business & management
49
Journal of marketing
49
International journal of consumer studies
47
Journal of global marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
46
The journal of services marketing
45
Journal of Islamic marketing
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
European journal of marketing
36
International journal of contemporary hospitality management
36
Journal of international marketing
36
International journal of retail & distribution management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The service industries journal
34
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ECONIS (ZBW)
8,261
BASE
2
EconStor
2
Showing
1
-
10
of
8,265
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
IT innovations, service equity and brand innovativeness : an analysis and comparison of service industries
Ucar, Gözem Güceri
;
Koch, Stefan
;
Asugman, Gulden
; …
- In:
International journal of research, innovation and …
5
(
2024
)
2
,
pp. 150-184
Persistent link: https://www.econbiz.de/10015072285
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
4
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
5
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
Saved in:
7
Shopping behaviour and consumer choice in branded vegetarian food restaurants
Catherine, S.
;
Magesh, R.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 431-437
Persistent link: https://www.econbiz.de/10011419848
Saved in:
8
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
9
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin
;
Thong, James Y. L.
;
Venkatesh, Viswanath
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Saved in:
10
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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