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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists …
Persistent link: https://www.econbiz.de/10014506310
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop; … - In: European journal of marketing 56 (2022) 3, pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
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Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç; Japutra, Arnold; Ekinci, Yuksel; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 4, pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734
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How to improve destination brand identification and loyalty using short-form videos? : the role of emotional experience and self-congruity
Li, Zhigang; Zhang, Jing - In: Journal of destination marketing & management 30 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014458639
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Theories of experience value & mental health at tourism destinations : senses, personalities, emotions and memories
Buckley, R. C.; Cooper, M. A.; Chauvenet, A.; Zhong, L. S. - In: Journal of destination marketing & management 26 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10014250784
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
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Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464
Persistent link: https://www.econbiz.de/10009247526