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Konsumentenverhalten
Marketingmanagement
16,919
Marketing management
16,101
Online-Marketing
12,891
Internet marketing
12,669
Consumer behaviour
6,592
Social Web
5,937
Social web
5,930
Marketing
3,956
Beziehungsmarketing
3,200
Relationship marketing
3,191
Markenführung
2,754
Brand management
2,744
Theorie
2,578
Theory
2,574
Werbewirkung
2,425
Advertising effects
2,410
Electronic Commerce
2,317
Werbung
2,284
Advertising
2,228
E-commerce
2,160
Deutschland
2,081
Online-Handel
2,076
Online retailing
2,072
Germany
2,007
Viral marketing
1,849
Virales Marketing
1,848
USA
1,722
United States
1,690
Markenimage
1,431
Brand image
1,421
Internet
1,383
Strategisches Management
1,199
Unternehmenserfolg
1,121
Firm performance
1,117
KMU
1,013
SME
1,012
Innovation
968
Strategic management
937
Brand
895
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Online availability
All
Undetermined
3,232
Free
1,051
Type of publication
All
Article
5,204
Book / Working Paper
1,392
Journal
3
Type of publication (narrower categories)
All
Article in journal
4,856
Aufsatz in Zeitschrift
4,856
Aufsatz im Buch
349
Book section
349
Graue Literatur
213
Non-commercial literature
213
Hochschulschrift
189
Working Paper
147
Arbeitspapier
143
Thesis
130
Collection of articles of several authors
107
Sammelwerk
107
Aufsatzsammlung
85
Konferenzschrift
55
Conference paper
52
Konferenzbeitrag
52
Bibliografie enthalten
43
Bibliography included
43
Lehrbuch
33
Textbook
33
Case study
26
Fallstudie
26
Conference proceedings
23
Collection of articles written by one author
15
Ratgeber
15
Sammlung
15
Guidebook
14
Handbook
13
Handbuch
13
Reprint
13
Glossar enthalten
9
Glossary included
9
Amtsdruckschrift
5
Festschrift
5
Government document
5
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Accompanied by computer file
2
CD-ROM, DVD
2
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English
6,209
German
376
Polish
9
French
4
Czech
1
Hungarian
1
Russian
1
Turkish
1
Undetermined
1
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Author
All
Ko, Eunju
16
Dwivedi, Yogesh Kumar
15
Pauwels, Koen
14
Filieri, Raffaele
13
Ghose, Anindya
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
11
Law, Chun Hung Roberts
11
Martínez-López, Francisco J.
11
Gierl, Heribert
10
Rita, Paulo
10
Sheth, Jagdish N.
10
Sohail, M. Sadiq
10
Spann, Martin
10
Urban, Glen L.
10
Verhoef, Peter C.
10
Vrontis, Demetris
10
Wiedmann, Klaus-Peter
10
Wu, Luorong
10
Akram, Umair
9
Bauer, Hans H.
9
Grewal, Dhruv
9
Hawkins, Del I.
9
Homburg, Christian
9
Jerath, Kinshuk
9
Kumar, V.
9
Mattila, Anna S.
9
Ozuem, Wilson
9
Pelsmacker, Patrick de
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Best, Roger J.
8
Choi, Yung Kyun
8
Hauser, John R.
8
Hennig-Thurau, Thorsten
8
Kannan, P. K.
8
Laroche, Michel
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
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Institution
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American Marketing Association
27
Springer Fachmedien Wiesbaden
10
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
National Bureau of Economic Research
5
Books on Demand GmbH <Norderstedt>
4
European Society for Opinion and Marketing Research
3
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
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Published in...
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Journal of business research : JBR
252
Journal of retailing and consumer services
190
International journal of internet marketing and advertising : IJIMA
121
Journal of marketing communications
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
81
The journal of product & brand management
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of promotion management : innovations in planning and applied research
59
International journal of hospitality management
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of internet commerce
54
Journal of marketing
53
Cogent business & management
52
The journal of brand management : an international journal
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Asia Pacific journal of marketing and logistics
46
Journal of marketing management : MM
44
Psychology & marketing
43
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Electronic commerce research
38
Journal of strategic marketing
38
European journal of marketing : EJM
37
Marketing intelligence & planning
37
Journal of promotion management : JPM
36
Journal of the Academy of Marketing Science
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of retailing
35
Journal of advertising research
34
SpringerLink / Bücher
34
International journal of technology marketing : IJTMkt
33
Journal of marketing research : JMR
33
Business horizons
32
International journal of consumer studies
32
The journal of consumer marketing
32
Tourism management : research, policies, practice
31
Information systems research : ISR
30
International journal of advertising : the quarterly review of marketing communications
30
International journal of contemporary hospitality management
29
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Source
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ECONIS (ZBW)
6,594
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
3
Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza
;
Djakeli, Kakhaber
- In:
International journal of sustainable economies …
10
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
Saved in:
4
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
8
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
9
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
Saved in:
10
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Saved in:
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