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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
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What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi; Hine, Michael J.; Ji, Shaobo; Wang, Yun - In: Journal of internet commerce 22 (2023) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
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The effects of product-harm crisis on brand performance
Ma, Baolong; Zhang, Lin; Fei, Li; Wang, Gao - In: International journal of market research : JMRS ; the … 52 (2010) 4, pp. 443-458
Persistent link: https://www.econbiz.de/10008646964
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The impact of a product-harm crisis on customer perceived value
Ma, Baolong; Zhang, Lin; Wang, Gao; Fei, Li - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 341-366
Persistent link: https://www.econbiz.de/10010384688
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695