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Konsumentenverhalten
Produktgestaltung
5,707
Product design
4,774
Kundenintegration
4,062
Customer integration
4,055
Innovation
1,696
Beziehungsmarketing
1,626
Relationship marketing
1,623
Consumer behaviour
1,585
Innovationsmanagement
1,534
Innovation management
1,520
Produktentwicklung
1,476
New product development
1,391
Theorie
1,323
Theory
1,316
Betriebliche Wertschöpfung
1,089
Value creation
1,084
Social Web
1,014
Social web
1,014
Brand management
580
Markenführung
578
Content Management
575
Content management
508
USA
500
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498
United States
496
Online-Marketing
468
Internet marketing
460
Germany
443
Service quality
406
Dienstleistungsqualität
405
Customer satisfaction
384
Kundenzufriedenheit
379
Marketing management
362
Marketingmanagement
362
Value co-creation
339
Lieferantenmanagement
332
Supplier relationship management
332
Kundenwert
330
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330
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1,329
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Graue Literatur
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Non-commercial literature
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Thesis
51
Arbeitspapier
30
Working Paper
30
Collection of articles of several authors
23
Sammelwerk
23
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Case study
7
Fallstudie
7
Bibliografie enthalten
6
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6
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6
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6
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5
Sammlung
5
Forschungsbericht
3
Konferenzschrift
3
Handbook
2
Handbuch
2
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105
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Hollebeek, Linda D.
20
Herrmann, Andreas
9
Kumar, V.
8
Schreier, Martin
8
Dahl, Darren W.
7
Orth, Ulrich R.
7
Rather, Raouf Ahmad
7
Fuchs, Christoph
6
Harrigan, Paul
6
Hippel, Eric von
6
Islam, Jamid Ul
6
Malthouse, Edward C.
6
Moreau, C. Page
6
Wiedmann, Klaus-Peter
6
Behnam, Mohsen
5
Carlson, Jamie
5
Chhajed, Dilip
5
Clark, Moira K.
5
Conduit, Jodie
5
Franke, Nikolaus
5
Gligor, David
5
Landwehr, Jan Rüdiger
5
Loureiro, Sandra Maria Correia
5
Rahman, Zillur
5
Roy, Sanjit
5
Spann, Martin
5
Braun, Corina
4
Chiou, Lesley
4
Chitturi, Ravindra
4
Collinger, Tom
4
Cossío-Silva, Francisco-José
4
Cova, Bernard
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Füller, Johann
4
Gofman, Alex
4
Gupta, Ashish
4
Hagtvedt, Henrik
4
Han, Heesup
4
Heitmann, Mark
4
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Springer Fachmedien Wiesbaden
2
Christian-Albrechts-Universität zu Kiel
1
Deutsche Landwirtschafts-Gesellschaft
1
Ecole Normale Supérieure de Cachan
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Harvard Graduate School of Business Administration
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Kanada / Government
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
National Bureau of Economic Research
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Technische Universität Dresden
1
Universität Duisburg-Essen
1
Verlag Dr. Kovač
1
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Published in...
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Journal of retailing and consumer services
76
Journal of business research : JBR
71
Psychology & marketing
24
International journal of hospitality management
22
Product experience
19
The journal of product & brand management
18
Journal of marketing
17
Marketing intelligence & planning
16
International journal of product development : IJPD
15
Journal of service management
15
The journal of services marketing
15
Journal of marketing management : MM
14
Journal of strategic marketing
13
The service industries journal
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing communications
12
Journal of the Academy of Marketing Science
12
The journal of brand management : an international journal
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of technology marketing : IJTMkt
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of consumer studies
10
International journal of production research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of internet commerce
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Technological forecasting & social change : an international journal
10
Cogent business & management
9
International journal of production economics
9
International journal of retail & distribution management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of international consumer marketing
9
European journal of marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing research
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
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Source
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ECONIS (ZBW)
1,569
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1
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1
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
2
Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee
;
Dellarocas, Chrysanthos
;
Zervas, …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012593940
Saved in:
3
The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
Grosso, Fernando Oscar
;
Rodriguez-Molina, Miguel Ángel
; …
- In:
Tourism Management Perspectives
51
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015077152
Saved in:
4
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
5
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
6
Cooperation between organizations and consumers : motivating and rewarding in the process of co-creation
Łaszkiewicz, Anna
- In:
Folia oeconomica Stetinensia : FOS
19
(
2019
)
2
,
pp. 68-80
Persistent link: https://www.econbiz.de/10012262151
Saved in:
7
Creative approaches for the fuzzy front end
Rameckers, Lucile
;
Un, Stefanie
- In:
Market research handbook
,
(pp. 469-480)
.
2007
Persistent link: https://www.econbiz.de/10003548793
Saved in:
8
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
9
Design and a deep customer insight approach to innovation
Price, Rebecca
;
Wrigley, Cara
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
Saved in:
10
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
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