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Konsumentenverhalten
Werbung
13,737
Advertising
10,321
Hypothek
8,896
Mortgage
8,814
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7,880
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7,655
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4,607
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1,609
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1,495
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1,483
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1,479
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1,383
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1,381
advertising
1,372
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1,092
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1,046
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1,043
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1,024
Immobilienmarkt
942
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926
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919
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918
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901
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879
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867
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866
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846
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Septianto, Felix
29
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Eisend, Martin
19
Diehl, Sandra
17
Taylor, Charles Raymond
15
Yoon, Sukki
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Wu, Linwan
13
Dahlén, Micael
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Seru, Amit
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Agarwal, Sumit
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Reijmersdal, Eva A. van
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Boerman, Sophie C.
9
Chan, Kara
9
Fuster, Andreas
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Matvos, Gregor
9
Sahni, Navdeep S.
9
Thaichon, Park
9
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National Bureau of Economic Research
20
Axel-Springer-Verlag
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Springer Fachmedien Wiesbaden
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American Marketing Association
5
Erasmus Research Institute of Management
3
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2
Deutschland / Bundeswehr / Universität Hamburg
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
European Advertising Academy
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
157
International journal of advertising : the review of marketing communications
153
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
88
Journal of retailing and consumer services
80
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
64
International journal of internet marketing and advertising : IJIMA
57
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
44
Journal of advertising
43
Journal of marketing research : JMR
41
European journal of marketing : EJM
37
Journal of current issues and research in advertising : JCIRA
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
The journal of product & brand management
34
Health marketing quarterly
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Asia Pacific journal of marketing and logistics
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of brand management : an international journal
28
The journal of consumer marketing
27
Journal of current issues and research in advertising
25
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Marketing : ZFP ; journal of research and management
24
Working paper / National Bureau of Economic Research, Inc.
24
European journal of marketing
23
Journal of international consumer marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of consumer studies
20
Journal of consumer behaviour : an international research review
20
Journal of global marketing
20
NBER working paper series
20
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ECONIS (ZBW)
4,606
EconStor
20
OLC EcoSci
2
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1
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1
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Advertising
in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
4
The impact of price level and appeal type in hotel
advertising
: a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
7
Effects of self-congruity and source credibility on consumer responses to coffeehouse
advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
8
Muslim millennials' attitudes towards fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
9
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
10
Localizing to Arabic consumers : insights from print
advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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