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Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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Bargaining power in tourist shopping
Zhang, Honglei; Zhang, Jinhe; Yang, Yang; Zhou, Qiang - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 947-961
Persistent link: https://www.econbiz.de/10011927257
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Online retailers' platform-based Worry-Free-Shopping : retailing strategy considering consumer valuation bias
Guo, Xiaolong; Zhou, Qiang; Bian, Junsong - In: Transportation research / E : an international journal 167 (2022), pp. 1-42
Persistent link: https://www.econbiz.de/10013461709
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J. - In: Journal of business research : JBR 143 (2022), pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi; Yuan, Ruizhi; Liu, Martin J.; Luo, Jun - In: International marketing review 39 (2022) 2, pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
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Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash - In: Journal of business research : JBR 153 (2022), pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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Understanding irresponsibility in digital advertising
Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022
Persistent link: https://www.econbiz.de/10013419255