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Stratification and segmentation : social class in consumer behavior

Shavitt, Sharon; Jiang, Duo; Cho, Hyewon - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 583-593

Persistent link: https://www.econbiz.de/10011598091

Cultural differences in giving experiential (vs. material) gifts

Suh, Minji; Cho, Hyewon - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 223-236

Persistent link: https://www.econbiz.de/10014333923

Understanding the influence of literacy on consumer memory : the role of pictorial elements

Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402

Persistent link: https://www.econbiz.de/10003883920

Cultural symbolism of brands

Torelli, Carlos J.; Keh, Hean Tat; Chiu, Chi-yue - In: Brands and brand management : contemporary research …, (pp. 113-132). 2010

Persistent link: https://www.econbiz.de/10003941311

Cross-cultural issues in consumer behavior

Shavitt, Sharon; Lee, Angela Y.; Torelli, Carlos J. - In: Social psychology of consumer behavior, (pp. 227-250). 2009

Persistent link: https://www.econbiz.de/10003812966

It's not just numbers : cultural identities influence how nutrition information influences the valuation of foods

Gomez, Pierrick; Torelli, Carlos J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 404-415

Persistent link: https://www.econbiz.de/10011344200

Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands

Michel, Géraldine; Torelli, Carlos J.; Fleck, Nathalie; … - In: Journal of business research : JBR 142 (2022), pp. 301-316

Persistent link: https://www.econbiz.de/10013168291

Conforming Conservatives : How Salient Social Identities Can Increase Donations

Kaikati, Andrew - 2017

This research considers how common perceptions of liberals' generosity can be harnessed for increasing donations. Given conservatives' greater tendency to conform to group norms than liberals, we theorize that conformity tendencies can increase donations by conservatives when accountable to a...

Persistent link: https://www.econbiz.de/10012954876

Building brands for the emerging bicultural market : the appeal of paradox brands

Rodas, Maria A.; John, Deborah Roedder; Torelli, Carlos J. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 633-650

Persistent link: https://www.econbiz.de/10012799027

Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives

Park, Ji Kyung; Torelli, Carlos J.; Monga, Alokparna Basu; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 307-319

Persistent link: https://www.econbiz.de/10012144813