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Neueste Generationenforschung in ökonomischer Perspektive : reichen Generation X, Y und Z zur Beschreibung der Wirklichkeit aus?

Maas, Rüdiger - 2022 - 1. Auflage

Die Generationenforschung ist aus den Bereichen Marketing, Kommunikation, Personalwirtschaft und Führung nicht mehr wegzudenken. Die Einteilung der Generationen in X (Geburtsjahrgänge 1965-1980), Y (1980-1995) und Z (1995-2010) liefert ein analytisches Instrument, das ganz selbstverständlich...

Persistent link: https://www.econbiz.de/10012504207

Generation Y in consumer and labour markets

Parment, Anders - 2012

Persistent link: https://www.econbiz.de/10009381649

A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator

Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126

Persistent link: https://www.econbiz.de/10011442810

On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China

Huang, Youlin; Qian, Lixian; Tyfield, David; … - In: Technological forecasting & social change : an … 167 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012801620

"Attitudinal and behavioural" loyalty toward green buildings among generations from baby boomers to Z

Abdelkader, Osama A.; Attallah, Sherif - In: International journal of services and operations … 40 (2021) 2, pp. 203-216

Persistent link: https://www.econbiz.de/10012693304

Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach

Yim, Brian H.; Byon, Kevin K.; Baker, Thomas A., III.; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 484-503

Persistent link: https://www.econbiz.de/10012623291

Greener than others? : exploring generational differences in green purchase intent

Ham, Chang-Dae; Chung, Un Chae; Kim, Woo Jin; Lee, Seo Yoon - In: International journal of market research 64 (2022) 3, pp. 376-396

Persistent link: https://www.econbiz.de/10013257991

Contemporary consumption, consumers and marketing : cases from generations Y and Z

Canavan, Brendan - 2021 - 1 edition

"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...

Persistent link: https://www.econbiz.de/10013174881

Clustering of millennials by brand perceptions in relation to demographic factors

Braciníková, Veronika; Matušínská, Kateřina - In: Central European business review : CEBR 9 (2020) 5, pp. 63-80

Persistent link: https://www.econbiz.de/10012439097

Service quality, experiential value and repurchase intention for medical cosmetology clinic : moderating effect of Generation

Chang, Wen-Jung; Liao, Shu-Hsien; Chung, Yu-Chun; Chen, … - In: Total quality management & business excellence 31 (2020) 10, pp. 1077-1097

Persistent link: https://www.econbiz.de/10012256692