Clustering of millennials by brand perceptions in relation to demographic factors
Year of publication: |
2020
|
---|---|
Authors: | Braciníková, Veronika ; Matušínská, Kateřina |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 9.2020, 5, p. 63-80
|
Subject: | brand perceptions | generation | Millennials | Altersgruppe | Age group | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Junge Erwachsene | Young adults | Wahrnehmung | Perception | Markenimage | Brand image |
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