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The impact of corporate volunteering on CSR image : a consumer perspective

Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659

Persistent link: https://www.econbiz.de/10010503918

Customer engagement with service providers : an empirical investigation of customer engagement dispositions

Sim, Max; Conduit, Jodie; Plewa, Carolin; Hentzen, … - In: European journal of marketing 56 (2022) 7, pp. 1926-1955

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Identifying Causal Customer Engagement Effects Using an Experimental Design

Fehrer, Julia; Woratschek, Herbert; Germelmann, Claas; … - 2021

In today’s technology driven, highly dynamic and interactive business environment, the role of ‘customer engagement’ (CE) in co-creating customer experience and value is receiving increasing attention from business practitioners and academics alike. While considerable academic attention...

Persistent link: https://www.econbiz.de/10013211072

Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format

Jaakkola, Elina; Renko, Maija - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 327-346

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Fresh perspectives on customer experience

McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435

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The role of customer engagement behavior in value co-creation : a service system perspective

Jaakkola, Elina; Alexander, Matthew - In: Journal of service research : JSR 17 (2014) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10010393232

Challenging the "integration imperative" : a customer perspective on omnichannel journeys

Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209585

Customer experience : fundamental premises and implications for research

Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648

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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings

Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42

Persistent link: https://www.econbiz.de/10012064323

Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey

Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310

Persistent link: https://www.econbiz.de/10013494024