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Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha; Chikhalkar, Rekha D. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens
Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism review 77 (2022) 4, pp. 1135-1152
Persistent link: https://www.econbiz.de/10013368961
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The diffusion of mobile payments : profiling the adopters and non-adopters, Roger's way
Dash, Ganesh; Sharma, Kiran; Yadav, Neha - In: Journal of retailing and consumer services 71 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014259303