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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal

Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790

Persistent link: https://www.econbiz.de/10014287770

Do violent movies scare away potential visitors?

Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335

Persistent link: https://www.econbiz.de/10011689847

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

Product placement in movies : perspectives from motion picture firms

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000

Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

Product placement is the incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of Product Placement in Bollywood movies, with simultaneous comparison between...

Persistent link: https://www.econbiz.de/10013223390

Modelling the effects of brand placements in movies : an investigative study of event type and placement type

Chavadi, Chandan Andanesh; Menon, Sindhu R.; Sirothiya, … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10012161361

Demographic differences in recall and recognition rates of in-game advertisements

Toh, Chee Yong; Leng, Ho Keat - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 187-196

Persistent link: https://www.econbiz.de/10010347076

Brand placement in a movie song and its impact on brand equity

Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252

Persistent link: https://www.econbiz.de/10012179120

Using eye tracking to understand the effects of brand placement disclosure types in television programs

Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207

Persistent link: https://www.econbiz.de/10011313252

How audience and disclosure characteristics influence memory of sponsorship disclosures

Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592

Persistent link: https://www.econbiz.de/10011547657

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