This study explores the mediating role of e-satisfaction during the pandemic on the relationship between e-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services in Pakistan during the Covid-19 pandemic, following a...

Quality Function Deployment (QFD) is a product and service design technique primarily oriented to deliver the ‘voice of the customer' throughout every single planning and design activity. QFD was successfully applied in almost every manufacturing industry, methodologically adapted and employed...

This paper focuses on customers' attitudes towards internet banking (IB), with particular reference to generational differences vis-à-vis such service. These factors are important for banks to project how demand is likely to develop over time. After modelling the IB adoption decision across a...