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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness
Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24
Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing … planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on … marketing and customer purchase intention. The results would help managers have the right direction for the business strategy to …
Persistent link: https://www.econbiz.de/10014434104
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Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Gevers, Noortje; Millemann, Jan Andre; Schnellbaecher, … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 241-268
Persistent link: https://www.econbiz.de/10015062503
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric - In: The journal of business & industrial marketing 32 (2017) 3, pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence; Turner, J. Rodney; Kuppelwieser, Volker - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012430624
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A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: The journal of business & industrial marketing 38 (2023) 13, pp. 122-142
Persistent link: https://www.econbiz.de/10014472664