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The influence of inner packaging’s number cue on consumption
Jin, Yufang; Xu, Xiaoxia; Zurawicki, Leon; Liu, Raymond - In: International journal of consumer studies 46 (2022) 4, pp. 1178-1192
Persistent link: https://www.econbiz.de/10013328253
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
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Examining the effects of conflicting reviews on customers' purchase intentions from a product attributes perspective
Xu, Xiaoxia; Jin, Yufang - In: Journal of consumer behaviour 21 (2022) 6, pp. 1351-1364
Persistent link: https://www.econbiz.de/10013461124
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The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui; Liu, Raymond R. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656
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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia; Wang, Yinglei; Zhang, Jurui - In: Journal of interactive marketing 58 (2023) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10014425123