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Usman, Osly
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10
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9
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International journal of internet marketing and advertising : IJIMA
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
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Technological forecasting & social change : an international journal
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International journal of consumer studies
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The journal of product & brand management
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Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
47
International journal of electronic marketing and retailing : IJEMR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Marketing intelligence & planning
41
International journal of business information systems : IJBIS
40
The journal of brand management : an international journal
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Electronic commerce research
39
International journal of hospitality management
39
Journal of electronic commerce research : JECR
39
Journal of management information systems : JMIS
38
Journal of marketing
38
Cogent business & management
36
International journal of technology marketing : IJTMkt
36
Journal of marketing management : MM
35
Tourism management : research, policies, practice
34
Information systems research : ISR
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
31
International journal of electronic commerce : IJEC
30
Journal of fashion marketing and management
30
Asia Pacific journal of marketing and logistics
29
Journal of travel and tourism marketing
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of financial services marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
5,615
EconStor
1
OLC EcoSci
1
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1
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1
Does high-frequency social media data improve forecasts of low-frequency consumer confidence measures?
Lehrer, Steven F.
;
Xie, Tian
;
Zeng, Tao
- In:
Journal of financial econometrics
19
(
2021
)
5
,
pp. 910-933
Persistent link: https://www.econbiz.de/10012799054
Saved in:
2
Deriving age and gender from forenames for consumer
analytics
Lansley, Guy
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
Saved in:
3
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
4
Web
analytics
applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
5
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
6
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
7
Social Big Data
Analytics
of Consumer Choices : A Two Sided Online Platform Perspective
Hejazi Nia, Meisam
-
2017
Persistent link: https://www.econbiz.de/10012962547
Saved in:
8
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
9
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
10
Machine Learning-Based Mathematical Modelling for Prediction of Social Media Consumer Behavior Using Big Data
Analytics
Alam, Mansaf
-
2023
used predictive big data
analytics
. In this paper, we have used the concept of big data technology to process data and …
Persistent link: https://www.econbiz.de/10014263031
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