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Social media use by young Latin American consumers : an exploration
Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 43 (2018), pp. 10-19
Persistent link: https://www.econbiz.de/10011883129
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Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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Modeling consumer engagement with front line service providers
Bailey, Ainsworth Anthony; Bonifield, Carolyn M. - In: The Routledge handbook of service research insights and …, (pp. 199-213). 2020
Persistent link: https://www.econbiz.de/10012238623
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Evaluating consumer response to EDLPs
Bailey, Ainsworth Anthony - In: Journal of retailing and consumer services 15 (2008) 3, pp. 211-223
Persistent link: https://www.econbiz.de/10003699456
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 182-199). 2021
Persistent link: https://www.econbiz.de/10012298604
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Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
Bailey, Ainsworth Anthony; Pentina, Iryna; Mishrab, … - In: The international review of retail, distribution and … 30 (2020) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10012209856
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
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GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: The journal of consumer marketing 33 (2016) 7, pp. 562-573
Persistent link: https://www.econbiz.de/10011642301