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Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy; Ben Mrad, Selima; Lacoeuilhe, Jérôme; … - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
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"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of retailing and consumer services 38 (2017), pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Private label retailers : systematic review of winning strategies
Muruganantham, G.; Priyadharshini, K. - In: The marketing review 17 (2017) 1, pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young; Chang, Sue Ryung - In: European journal of marketing 56 (2022) 13, pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
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Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia; Vila-Lopez, Natalia; Küster, Inés - In: Journal of fashion marketing and management 27 (2023) 3, pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
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Consumer preferences and reactions to brand expansion
Vuković, Dijana; Kerum, Fani; Žukina, Miroslava - In: Naše gospodarstvo : NG 70 (2024) 2, pp. 47-62
growth of the Premium brand, building a strong relationship with customers, quickly identifying preferences, personalizing … positive relationship that exists between the vertical growth of the brand and the increase in customer loyalty, as shown by …
Persistent link: https://www.econbiz.de/10014636019