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Konsumentenverhalten
Consumer behaviour
24
Beziehungsmarketing
17
Relationship marketing
17
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Innovation
10
Brand
9
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9
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8
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8
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7
Marketingmanagement
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English
24
Author
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Eisingerich, Andreas B
24
Park, C. Whan
8
MacInnis, Deborah J.
5
Merlo, Omar
4
Park, Jason Whan
4
Auh, Seigyoung
3
Bell, Simon J.
3
Foscht, Thomas
3
Liu, Yeyi
3
Alvarez, Claudio
2
Chun, HaeEun Helen
2
Fournier, Susan
2
Fritze, Martin Paul
2
Heinberg, Martin
2
Huang, Xuan
2
Schmitt, Bernd
2
Alba, Joseph W.
1
Astvansh, Vivek
1
Benkenstein, Martin
1
Cao, Jia Jocelyn
1
Dong, Lin
1
Duffek, Barbara
1
Gill-Simmen, Lucy
1
Gillingwater, Richard
1
Hoyer, Wayne D.
1
Iacobucci, Dawn
1
Jia, He
1
Kerschbaumer, René Hubert
1
Lin, Yu-Ting
1
Lutz, Richard J.
1
Marchand, André
1
Priester, Joseph
1
Stoppacher, Lukas
1
Sun, Xiaochi
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Business horizons
2
Journal of international marketing
2
Journal of marketing
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
The journal of business strategy
1
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1
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ECONIS (ZBW)
24
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1
Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003324852
Saved in:
2
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
3
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
4
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
5
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
6
Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
Saved in:
7
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
8
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
9
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Saved in:
10
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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