Similar Search Results

Social media use in international marketing : impact on brand and firm performance

Witek-Hajduk, Marzanna K.; Zaborek, Piotr - In: International journal of management and economics 58 (2022) 2, pp. 121-142

and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study …. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation … market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is …

Persistent link: https://www.econbiz.de/10013471254

Internal branding as a strategy of increasing employee retention : the role of brand identification and brand orientation

Knezović, Emil; Jamak, Lamija - In: Journal of East European management studies : JEEMS 28 (2024) 4, pp. 583-605

Persistent link: https://www.econbiz.de/10015179605

The role of brand orientation in the higher education sector : a student-perceived paradigm

Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820

Persistent link: https://www.econbiz.de/10010228957

Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055

Persistent link: https://www.econbiz.de/10010194412

The brand orientation-performance relationship : an examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010197493

An empirical study of the antecedents and consequences of brand engagement

Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011381691

The role of internal branding in nonprofit brand management : an empirical investigation

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339

Persistent link: https://www.econbiz.de/10010519070

The dark side of salesperson brand identification in the luxury sector : when brand orientation generates management issues and negative customer perception

Merk, Michaela; Michel, Géraldine - In: Journal of business research : JBR 102 (2019), pp. 339-352

Persistent link: https://www.econbiz.de/10012104025

Relationship brand orientation and internal brand equity at internet service providers : an organization change readiness effect

Tobing, Rudy P.; Suroso; Halim, Rizal Edy; Alif, Gunawan - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 181-193

Persistent link: https://www.econbiz.de/10012667282

The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction

Ali, Basant Hassan; Elaref, Nadia; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 875-903

Persistent link: https://www.econbiz.de/10014437261