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Konsumentenverhalten
Consumer behaviour
51
Relationship marketing
41
Beziehungsmarketing
38
Brand management
24
Markenführung
23
Brand image
21
Markenimage
21
Australia
16
Lieferantenmanagement
16
Supplier relationship management
16
Australien
15
Customer satisfaction
14
Brand
13
Kundenzufriedenheit
13
Markenartikel
13
Theorie
12
Theory
12
B-to-B-Marketing
10
Business-to-business marketing
10
Service quality
10
Corporate social responsibility
9
Dienstleistungsqualität
9
Innovation
9
Advertising
8
Confidence
8
Marketing management
8
Marketingmanagement
8
Vertrauen
8
Customer integration
7
Dienstleistungssektor
7
Kundenintegration
7
Service industry
7
Social Web
7
Social web
7
USA
7
Brand loyalty
6
Corporate Social Responsibility
6
Innovation management
6
Innovationsmanagement
6
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Undetermined
36
Free
3
Type of publication
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Article
49
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Article in journal
49
Aufsatz in Zeitschrift
49
Language
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English
49
Author
All
Johnson, Lester W.
31
Leckie, Civilai
17
D'Alessandro, Steven
8
Nyadzayo, Munyaradzi W.
8
McDonald, Heath
7
Gray, David
6
Dwivedi, Abhishek
5
Casidy, Riza
4
Lobo, Antonio
4
Nyadzayo, Munyaradzi
4
Carter, Leanne
3
Matanda, Margaret J.
3
Mirzaei, Abas
3
Mohan, Mayoor
3
Perera, Liyanage Chamila Roshani
3
Sun, Gong
3
White, Lesley
3
Baumann, Chris
2
Ewing, Michael
2
Gil, Luciana A.
2
Howarth, Jason
2
Kalantari Daronkola, Hassan
2
Kalantari, Hassan D.
2
Karg, Adam
2
Lin, Jialing
2
McDonald, Robert E.
2
Rayne, Daniel
2
Winzar, Hume
2
Almubarak, Alanoud F.
1
Brown, Brian
1
Couchman, Paul
1
Diep Ngoc Su
1
Duy Quy Nguyen-Phuoc
1
Gil, Luciana de Araujo
1
Good, Linda K.
1
Hopkins, John
1
Karg, Adam J.
1
Khajehzadeh, Saman
1
Kwon, Kyong-nan
1
Kyriazis, Elias
1
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Published in...
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The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
European Sport management quarterly : ESMQ
2
International journal of consumer studies
2
Journal of consumer behaviour
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Businesses
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
49
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
5
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
6
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
9
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
Saved in:
10
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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