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How to market in a downturn

Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62

Persistent link: https://www.econbiz.de/10003847331

So funktioniert Marketing in der Rezession

Quelch, John A.; Jocz, Katherine E. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 6, pp. 64-77

Persistent link: https://www.econbiz.de/10003840396

How global brands compete

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009

Persistent link: https://www.econbiz.de/10003785267

Managing the global brand : a typology of consumer perceptions

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004

Persistent link: https://www.econbiz.de/10002120162

Consumers, corporations and public health : a case-based approach to sustainable business

Quelch, John A. (ed.) - 2016 - First edition

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Persistent link: https://www.econbiz.de/10011435596

Choice matters : how healthcare consumers make decisions (and why clinicians and managers should care)

Moore, Gordon; Quelch, John A.; Boudreau, Emily - 2018

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Cases in consumer behavior

DeBruicker, F. S. - 1986 - 2. ed.

Persistent link: https://www.econbiz.de/10013475065