Asia's economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia's modern middle class is strongly value oriented,...

Little research has been done on partitioned country of origin effects on consumer expectations about services. This study investigates the hierarchy of country image associated with service expectations about life insurance across different dimensions of country of origin: service brand,...

Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...

Intercept interviews of 200 middle class residents of Ho Chi Minn City examined consumer perceptions about brand of engine lubricants, which are still largely a consumer product in Vietnam (i.e., consumers buy it and put it in their motorcycle or car engines themselves). A wide range of foreign...

Internet banking has become the new self-service delivery channel that allows banks to provide information and offer services to their customers with more convenience via the web services technology. An understanding of corporate customer acceptance of Internet banking can assist banks to assess...

In China's rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and...

This paper examines how cultural effects can be integrated into the relationship between customer value (perceived service quality and brand name) and customer loyalty. Hofstede's individualism-collectivism dimension is used for illustration, because some research has shown that it is a key...

Purpose – Aims to view two key issues, the importance of country-of-origin (COO) and perceptions of individual brands across different segments of consumers, and whether price cutting helps overcome negative perceptions.Design/Methodology/Approach – Uses conjoint methods to investigate...

The issue of country-of-origin product images has received considerable attention, but research usually focuses on consumers. The perceptions of retail buyers are equally important, because they make stocking decisions which determine which products customers will see. This study looks at...

Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect is likely to differ among different segments in any country. The study reported here shows that, for beer, people in different...