research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …

sites. We argue that our methodology of comparing the sales and reviews of a given book across Internet retailers allows us … since we are able to difference out factors that affect the sales and word of mouth of both retailers, such as the book …'s quality. We examine the incremental sales effects of having reviews for a particular book versus not having reviews and also …