Similar Search Results

Online review ratings : an analysis of product attributes and competitive environment

Sánchez-Pérez, Manuel; Illescas-Manzano, María D.; … - In: Journal of marketing communications 28 (2022) 5, pp. 487-505

Persistent link: https://www.econbiz.de/10013371042

Multichannel retailing and consumer behaviour : strategy design and implementation

Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39

Persistent link: https://www.econbiz.de/10010474332

Implementation of chatbot in online commerce, and open innovation

Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads,...

Persistent link: https://www.econbiz.de/10012600998

Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity

Gázquez-Abad, Juan Carlos; Jiménez-Castillo, David; … - In: Journal of food products marketing 18 (2012) 5, pp. 397-416

Persistent link: https://www.econbiz.de/10009665443