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An examination of consumer sentiment toward offshored services
Thelen, Shawn T.; Yoo, Boonghee; Magnini, Vincent P. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 270-289
Persistent link: https://www.econbiz.de/10009124108
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The impact of country image and patient cosmopolitanism on medical tourism
Thelen, Shawn T.; Yoo, Boonghee - In: Health marketing quarterly 40 (2023) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10014295034
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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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Interactions between price and price deal
Swani, Kunal; Yoo, Boonghee - In: The journal of product & brand management 19 (2010) 2, pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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Social religiosity : concept and measurement across divergent cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759
Persistent link: https://www.econbiz.de/10011799777