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"Smoking is bad, it's not cool…yet I'm still doing it" : cues for tobacco consumption in a 'dark' market
Burton, Suzan; Hoek, Janet; Nesbit, Paul L.; Khan, Aila - In: Journal of business research : JBR 68 (2015) 10, pp. 2067-2074
Persistent link: https://www.econbiz.de/10011373162
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Which bag? : predicting consumer preferences for a luxury product with a discrete choice experiment
Lo, Canie K. Y. Chu; Burton, Suzan; Lam, Regan; Nesbit, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 329-340
Persistent link: https://www.econbiz.de/10012668462
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"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; … - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
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The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean; Burton, Suzan - In: International journal of business excellence 2 (2009) 3/4, pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
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An investigation of tobacco retail outlets as a cue for smoking
Burton, Suzan; Spanjaard, Daniela; Hoek, Janet - In: Australasian marketing journal 21 (2013) 4, pp. 234-239
Persistent link: https://www.econbiz.de/10010242956
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A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting
Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297
Persistent link: https://www.econbiz.de/10003893355
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Reflections on ultra-fine dining experiences
Basil, Michael; Basil, Debra Z. - In: Memorable customer experiences : a research anthology, (pp. 135-147). 2009
Persistent link: https://www.econbiz.de/10003902744
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Guilt and giving : a process model of empathy and efficacy
Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003735793
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Socially conscious consumer behavior : the role of ethical self-identity and priming
Hanel, Vanessa; Basil, Debra Z. - In: International review on public and non-profit marketing 20 (2023) 2, pp. 427-445
Persistent link: https://www.econbiz.de/10014383320
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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff; Basil, Debra Z.; Runté, Mary - In: International review on public and non-profit marketing 14 (2017) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011916368