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The antecedents of relationship quality in Malaysia and New Zealand
Ndubisi, Nelson Oly; Khoo-Lattimore, Gatheryn; Lin, Yang; … - In: International journal of quality & reliability management 28 (2011) 2, pp. 233-248
Persistent link: https://www.econbiz.de/10009008106
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Exploring the antecedents and consequences of míng pái kòng (brand-name fanaticism) among China's Generation Y
Chan, Kenny K.; Wang, Xia - In: Journal of global marketing 28 (2015) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10011284962
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Is the consumer sentiment index capable of forecasting the transaction activeness of clients? : case study for a commercial bank in China
Wang, Xia; Chen, Yung-hsin - In: Emerging markets finance & trade : a journal of the … 48 (2012), pp. 20-28
Persistent link: https://www.econbiz.de/10009682692
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Social media peer communication and impacts on purchase intentions : a consumer socialization framework
Wang, Xia; Yu, Chunling; Wei, Yujie - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 198-208
Persistent link: https://www.econbiz.de/10009631561
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The dynamics of online purchase visits : inertia or switching?
Zhang, Zelin; Wang, Xia; Popkowski Leszczyc, Peter T. L.; … - In: Frontiers of business research in China : selected … 10 (2016) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011581846
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia; Fu, Ning; Li, Yiding; Liu, Dong - In: Journal of global marketing 37 (2024) 3, pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
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Absolute number heuristic in discount frames
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 7, pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
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Does repurchase timing matter in promotional framing effect?
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 8, pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722