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India by design : the pursuit of luxury & fashion

Boroian, Michael; Poix, Alix de - 2010

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Islamic apparel brand personality model

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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

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Fashion and the consumer revolution in contemporary Russia

Gurova, Olʹga - 2015

shows how there has been and continues to be a massive growth in the fashion retail market, how ideal lifestyles portrayed …

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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing

Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472

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Sustainable marketing activities of traditional fashion market and brand loyalty

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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands

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Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

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buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … implications - Female sexuality in marketing communication is strategic to fashion industry in today's market among youths …

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Sustainability in fashion : a cradle to upcycle approach

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