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Konsumentenverhalten
Social Web
20,195
Social web
20,161
Vertrauen
16,747
Confidence
16,125
Online-Marketing
12,883
Internet marketing
12,661
Verhalten in Organisationen
9,236
Organizational behaviour
9,199
Consumer behaviour
9,162
Nonprofit-Organisation
8,934
Nonprofit organization
8,128
Theorie
4,405
Deutschland
4,400
Theory
4,318
Germany
4,034
Relationship marketing
4,000
Beziehungsmarketing
3,998
Electronic Commerce
3,916
trust
3,728
E-commerce
3,688
Konzern
3,612
Trust
3,577
USA
3,449
Competence
3,368
United States
3,262
Kompetenz
3,171
Soziales Netzwerk
3,111
Online-Handel
3,093
Online retailing
3,088
Viral marketing
2,948
Virales Marketing
2,947
Corporate group
2,927
Social network
2,900
Markenführung
2,727
Brand management
2,717
Internet
2,501
Experiment
2,259
Werbewirkung
2,257
Advertising effects
2,247
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Online availability
All
Undetermined
4,967
Free
1,656
Type of publication
All
Article
7,654
Book / Working Paper
1,515
Type of publication (narrower categories)
All
Article in journal
7,174
Aufsatz in Zeitschrift
7,174
Aufsatz im Buch
471
Book section
471
Graue Literatur
298
Non-commercial literature
298
Working Paper
241
Arbeitspapier
235
Hochschulschrift
138
Thesis
77
Conference paper
73
Konferenzbeitrag
73
Collection of articles of several authors
68
Sammelwerk
68
Aufsatzsammlung
58
Konferenzschrift
39
Case study
21
Fallstudie
21
Collection of articles written by one author
17
Sammlung
17
Conference proceedings
10
Amtsdruckschrift
9
Government document
9
Guidebook
7
Ratgeber
7
Lehrbuch
6
Reprint
5
Handbook
3
Handbuch
3
Systematic review
3
Textbook
3
Übersichtsarbeit
3
Bibliografie enthalten
2
Bibliography included
2
Festschrift
2
Amtliche Publikation
1
Aufgabensammlung
1
Bibliografie
1
Glossar enthalten
1
Glossary included
1
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Language
All
English
8,924
German
246
Polish
2
Czech
1
French
1
Hungarian
1
Spanish
1
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Author
All
Usman, Osly
38
Dwivedi, Yogesh Kumar
26
Filieri, Raffaele
20
Flavián Blanco, Carlos
19
Loureiro, Sandra Maria Correia
18
Law, Chun Hung Roberts
17
Ghose, Anindya
16
Hollebeek, Linda D.
16
Martínez-López, Francisco J.
16
Rita, Paulo
15
Casaló, Luis V.
13
Ko, Eunju
13
Mattila, Anna S.
13
Mohd Suki, Norazah
13
Pavlou, Paul A.
13
Rana, Nripendra P.
13
Akram, Umair
12
Bang, Nguyen
12
Bilgihan, Anil
12
Han, Heesup
12
Quach, Sara
12
Stephen, Andrew T.
12
Urban, Glen L.
12
Bagozzi, Richard P.
11
Bauer, Hans H.
11
Bigné Alcañiz, J. Enrique
11
Cruijsen, Carin van der
11
Dens, Nathalie
11
Gázquez-Abad, Juan Carlos
11
Kerschbamer, Rudolf
11
Kumar, Vikas
11
Lowry, Paul Benjamin
11
Pauwels, Koen
11
Rather, Raouf Ahmad
11
Seo, Yuri
11
Thurasamy Ramayah
11
Grewal, Dhruv
10
Hennig-Thurau, Thorsten
10
Jonker, Nicole
10
Kumar, Jitender
10
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Institution
All
Springer Fachmedien Wiesbaden
17
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
7
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
Friedrich-Schiller-Universität Jena
2
RWTH Aachen
2
Springer International Publishing
2
Technische Universität Dresden
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Carleton University / Dept. of Economics
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GKI Gazdaságkutató Rt. <Budapest>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Published in...
All
Journal of business research : JBR
357
Journal of retailing and consumer services
336
International journal of internet marketing and advertising : IJIMA
150
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
International journal of hospitality management
102
Journal of marketing communications
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
International journal of advertising : the review of marketing communications
88
Journal of internet commerce
86
The journal of product & brand management
83
Psychology & marketing
80
Technological forecasting & social change : an international journal
78
International journal of electronic marketing and retailing : IJEMR
75
International journal of consumer studies
73
Journal of promotion management : innovations in planning and applied research
69
Cogent business & management
67
Electronic commerce research
59
Asia Pacific journal of marketing and logistics
58
The journal of brand management : an international journal
58
Journal of electronic commerce research : JECR
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of travel and tourism marketing
53
Journal of hospitality marketing & management
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of management information systems : JMIS
49
International journal of technology marketing : IJTMkt
48
International journal of contemporary hospitality management
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
44
International journal of business information systems : IJBIS
43
Journal of advertising research
43
Marketing intelligence & planning
43
Journal of strategic marketing
42
Journal of international consumer marketing
41
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Source
All
ECONIS (ZBW)
9,161
EconStor
6
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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9,169
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1
Company response to negative online reviews : the effects of procedural justice, interactional justice, and social presence
Olson, Eric D.
;
Ro, Heejung
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10012259302
Saved in:
2
Trust
and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
3
Interactivity, engagement,
trust
, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
4
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
5
Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of applied management science : IJAMS
12
(
2020
)
1
,
pp. 68-95
Persistent link: https://www.econbiz.de/10012198991
Saved in:
6
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil
;
Sethna, Beheruz N.
;
Brown, Cheryl O.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
Saved in:
7
Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar
;
Bhatt, Vimal Kamleshkumar
; …
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
Saved in:
8
Investigating value, loyalty, and
trust
as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
9
Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb
;
Ahmed, Fayaz
- In:
International journal of business process integration …
11
(
2022
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
Saved in:
10
Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh
;
Nezafati, Navid
;
Zomorodi, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
Saved in:
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