Gil-Cordero, Eloy; Rondan-Cataluña, Francisco Javier; … - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 78-91
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
