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Prioritising factors influencing consumers' reversing intention of e-waste using analytic hierarchy process
Arsalan Najmi; Kanapathy, Kanagi A. P.; Azmin Azliza Aziz - In: International journal of electronic customer … 12 (2019) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10012253348
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How education level polarizes halal food purchase decision of Indonesian millennials
Wibowo, Mas Wahyu; Putri, Auditia Lintang Sari; … - In: Journal of Islamic marketing 13 (2022) 12, pp. 2582-2610
Persistent link: https://www.econbiz.de/10013536343
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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Gender-Based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia
2018
Objective – As sales in the fashion industry continue to grow, consumer behaviour with respect to purchasing fashion … examines whether there is the difference between male and female consumers with respect to buying fashion products in Surabaya …, Indonesia.Methodology/Technique – The conceptual framework in this paper compares males and females in terms of their normative …
Persistent link: https://www.econbiz.de/10012922510
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when … implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
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The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia
Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...
Persistent link: https://www.econbiz.de/10012262031
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Counterfeit purchase intention of fashion brands : the personal values and social aspect of consumers as determinants
Mayasari, Iin; Haryanto, Handrix Chris; Wiadi, Iyus; … - In: Gadjah Mada international journal of business 24 (2022) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10013383183
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The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita; Moeljadi; Hapsari, Raditha - 2023
Persistent link: https://www.econbiz.de/10014480150
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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality
Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32
purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …
Persistent link: https://www.econbiz.de/10014429178
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Slow fashion purchase intention drivers : an Indonesian study
Aprianingsih, Atik; Fachira, Ira; Setiawan, Margareth; … - In: Journal of fashion marketing and management 27 (2023) 4, pp. 632-647
Persistent link: https://www.econbiz.de/10014289004