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Konsumentenverhalten
Consumers
2,128
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1,860
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869
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Hamao, Yasushi
6
Wang, Yongxiang
6
Bijlsma, Michiel J.
5
Jonker, Nicole
5
Warde, Alan
5
Cabral, Luís M. B.
4
Felser, Georg
4
Gabriel, Yiannis
4
Herr, Paul M.
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Kardes, Frank R.
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Lang, Tim
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Rudolph, Thomas
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3
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Bala, Christian
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3
Christodoulides, George
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3
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3
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3
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3
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3
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3
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3
Kenny, Geoff
3
Lamla, Michael
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Louviere, Jordan J.
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Meyler, Aidan
3
Mitchell, Vincent-Wayne
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Neuner, Michael
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Reijerink, Jelmer
3
Scheinbaum, Angeline Close
3
Schuldzinski, Wolfgang
3
Schwarz, Norbert
3
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3
Su, Jin
3
Szyszko, Magdalena
3
Tran-van-Hoa
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2
Friedrich-Schiller-Universität Jena
2
OECD
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Psychological Association
1
Cambridge University Press
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
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Christian-Albrechts-Universität zu Kiel
1
Deutsches Historisches Institut Washington DC
1
Edward Elgar Publishing
1
Europäische Kommission / Statistisches Amt
1
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1
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1
German Institute of Development and Sustainability
1
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1
International Conference on Consumer Research <2016, Bonn>
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Kairos Future <Körperschaft>
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1
Verlag Dr. Kovač
1
Zentrum für Empirische Forschung
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International journal of consumer studies
17
SpringerLink / Bücher
17
Journal of business research : JBR
16
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Handbook of consumer psychology
6
International journal of hospitality management
6
Springer eBook Collection
6
The journal of consumer marketing
6
International journal of wine business research : IJWBR
5
Journal of marketing management : MM
5
SAGE benchmarks in culture and society
5
Schriftenreihe Studien zum Konsumentenverhalten
5
Socio-economic review
5
Food policy : economics planning and politics of food and agriculture
4
Gabler Edition Wissenschaft
4
Journal of advertising research
4
Journal of global marketing
4
NBER working paper series
4
Psychology & marketing
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Transformative consumer research for personal and collective well-being
4
Administrative Sciences : open access journal
3
Advances in household economics, consumer behaviour and economic policy
3
African journal of business and economic research : AJBER
3
Beiträge zur Verhaltensforschung
3
Consumer problems : Proceedings of an institute arranged by the University of Minnesota Through the facilities of its Center for Continuation Study in cooperation with Consumers Union of United States of Mount Vernon, New York, July 18-20, 1955
3
Consumer research and policy series
3
DNB working papers
3
International journal of economic perspectives : IJEP
3
International journal of wine business research
3
Journal of fashion marketing and management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Oeconomia Copernicana
3
Qualitative market research : an international journal
3
Springer Gabler Research
3
The Routledge companion to consumer behavior
3
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ECONIS (ZBW)
800
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1
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800
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1
A year without "Made in China" : one family's true life adventure in the global economy
Bongiorni, Sara
-
2007
Persistent link: https://www.econbiz.de/10003403321
Saved in:
2
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
3
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
6
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
7
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
Saved in:
8
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
9
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
10
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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