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Konsumentenverhalten
Marketing
31,464
Marketingmanagement
16,538
Marketing management
16,361
Energiewirtschaft
10,079
Energy sector
8,893
Theorie
5,764
Theory
5,740
Consumer behaviour
5,359
Deutschland
4,854
Germany
4,322
USA
3,267
Energiepolitik
3,123
Energy
3,006
United States
2,985
Energy policy
2,831
Relationship marketing
2,725
Beziehungsmarketing
2,644
marketing
2,602
pricing
2,237
Pricing
2,234
Welt
2,199
World
2,180
Consumers
2,141
Brand management
2,125
Markenführung
2,031
Strategisches Management
2,025
Verbraucher
1,947
Online-Marketing
1,743
Innovation
1,728
Internet marketing
1,725
Marketing strategy
1,724
energy
1,636
Pricing strategy
1,581
Preismanagement
1,562
Marktforschung
1,476
Management
1,475
Werbung
1,461
Advertising
1,412
Unternehmenserfolg
1,344
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Online availability
All
Undetermined
1,778
Free
670
Type of publication
All
Article
3,177
Book / Working Paper
1,758
Journal
28
Type of publication (narrower categories)
All
Article in journal
2,806
Aufsatz in Zeitschrift
2,806
Aufsatz im Buch
379
Book section
379
Hochschulschrift
329
Graue Literatur
323
Non-commercial literature
323
Thesis
250
Collection of articles of several authors
227
Sammelwerk
227
Working Paper
187
Arbeitspapier
180
Aufsatzsammlung
162
Lehrbuch
75
Bibliografie enthalten
73
Bibliography included
73
Konferenzschrift
72
Textbook
67
Case study
40
Fallstudie
40
Conference proceedings
39
Conference paper
31
Konferenzbeitrag
31
Reprint
23
Collection of articles written by one author
22
Sammlung
22
Ratgeber
20
Handbook
19
Handbuch
19
Guidebook
17
Glossar enthalten
12
Glossary included
12
Amtsdruckschrift
10
Government document
10
Bibliografie
8
Mehrbändiges Werk
7
Multi-volume publication
7
Festschrift
6
Umfrage
6
Fallstudiensammlung
5
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Language
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English
4,203
German
726
Polish
15
French
13
Russian
5
Undetermined
4
Hungarian
2
Italian
2
Finnish
1
Dutch
1
Norwegian
1
Spanish
1
Turkish
1
Chinese
1
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Author
All
Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
16
Bauer, Hans H.
11
Foxall, Gordon R.
11
Spann, Martin
11
Smith, N. Craig
10
Hawkins, Del I.
9
Homburg, Christian
9
Ko, Eunju
9
Melewar, T. C.
9
Rajagopal
9
Belk, Russell W.
8
Best, Roger J.
8
Bruwer, Johan
8
Eckhardt, Giana M.
8
Gierl, Heribert
8
Jiang, Baojun
8
Kumar, V.
8
Lim, Weng Marc
8
Olson, Jerry C.
8
Rudolph, Thomas
8
Christodoulides, George
7
Esch, Franz-Rudolf
7
Gbadamosi, Ayantunji
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Peter, Jerome Paul
7
Rutschmann, Marc
7
Sandıkçı, Özlem
7
Schneider, Willy
7
Schultz, Don E.
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Warlop, Luk
7
Bertini, Marco
6
Bronnenberg, Bart J.
6
Chintagunta, Pradeep K.
6
Dwivedi, Yogesh Kumar
6
Grewal, Dhruv
6
Halfmann, Marion
6
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Institution
All
American Marketing Association
29
Springer Fachmedien Wiesbaden
13
Information Resources Management Association
8
Edward Elgar Publishing
7
National Bureau of Economic Research
5
Books on Demand GmbH <Norderstedt>
4
Friedrich-Schiller-Universität Jena
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Christian-Albrechts-Universität zu Kiel
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Deutschland / Umweltbundesamt
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
European Marketing Academy
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
NetLibrary, Inc
2
OECD
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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Published in...
All
Journal of business research : JBR
112
Journal of retailing and consumer services
71
SpringerLink / Bücher
57
European journal of marketing : EJM
42
Journal of marketing communications
38
Journal of marketing management : MM
37
The journal of product & brand management
34
Journal of marketing
33
Journal of retailing
31
Asia Pacific journal of marketing and logistics
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Marketing intelligence & planning
29
Psychology & marketing
29
The journal of consumer marketing
29
International journal of consumer studies
28
Journal of Islamic marketing : JIMA
27
Journal of the Academy of Marketing Science
27
Springer eBook Collection
26
Journal of strategic marketing
25
European journal of operational research : EJOR
24
International journal of wine business research : IJWBR
24
Journal of marketing research : JMR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
The journal of brand management : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Gabler Edition Wissenschaft
22
International journal of internet marketing and advertising : IJIMA
21
Cogent business & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing letters : a journal of research in marketing
18
Marketing theory
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of retail & distribution management
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Business horizons
16
International review on public and non-profit marketing
16
Journal of Islamic marketing
16
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Source
All
ECONIS (ZBW)
4,944
EconStor
10
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
4,963
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers
and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
2
Consumer input for
marketing
decisions
Fornell, Claes
-
1976
Persistent link: https://www.econbiz.de/10000049883
Saved in:
3
Developing
marketing
strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
4
Indian
consumers
; studies and cases for
marketing
decisions
Mehta, Subhash C.
-
1973
Persistent link: https://www.econbiz.de/10002166097
Saved in:
5
Hispanic
marketing
& public relations : understanding and targeting America's largest minority
Del Valle, Elena
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003244521
Saved in:
6
Jahrbuch Seniorenmarketing
Frankfurt am Main : Deutscher Fachverlag
-
2006/07(2006); Jg. 3.2008/09(2008)-4. Jahrgang …
Persistent link: https://www.econbiz.de/10003245140
Saved in:
7
Raising
consumers
: children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
8
Consumers
, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
9
Marketing
to vulnerable
consumers
Young, Brian M.
- In:
The SAGE handbook of marketing ethics
,
(pp. 125-135)
.
2021
Persistent link: https://www.econbiz.de/10012304837
Saved in:
10
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
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