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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
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Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site
Gallarza, Martina G.; Maubisson, Laurent; Rivière, Arnaud - In: Journal of business research : JBR 126 (2021), pp. 614-623
Persistent link: https://www.econbiz.de/10012494327
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Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.; Sánchez-Fernández, Raquel; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 7, pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
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Consumer value of virtual music festivals
Gallarza, Martina G.; Tubillejas-Andrés, Berta; … - In: International journal of consumer studies 47 (2023) 5, pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz; Fuentes Blasco, María; … - In: The journal of services marketing 24 (2010) 7, pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390