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The concept of value and its d...
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Konsumentenverhalten
Beziehungsmarketing
41
Relationship marketing
41
Customer satisfaction
27
Kundenzufriedenheit
27
Consumer behaviour
26
Einzelhandel
24
Retail trade
24
Spain
23
Spanien
22
Service quality
19
Dienstleistungsqualität
18
Brand image
15
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Markenimage
15
Supplier relationship management
15
Customer value
13
Information technology
13
Informationstechnik
13
Kundenwert
13
Betriebliche Wertschöpfung
12
Value creation
12
Brand management
11
Markenführung
11
Innovation
10
Satisfaction
9
Brand equity
7
Loyalty
6
Retailing
6
Sustainability
6
Value dimensions
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
Croatia
5
Kroatien
5
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English
26
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Gil Saura, Irene
23
Šerić, Maja
7
Berenguer Contrí, Gloria
5
Gallarza, Martina G.
4
Moliner-Velázquez, Beatriz
4
Ruiz-Molina, Maria-Eugenia
3
Del Chiappa, Giacomo
2
Fuentes-Blasco, Maria
2
Fuentes-Blasco, María
2
Marín, Antonio
2
Michel, Géraldine
2
Mikulić, Josip
2
Moliner Velázquez, Beatriz
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María Eugenia
2
Ruiz-Molina, María-Eugenia
2
Arteaga, Francisco
1
Arteaga-Moreno, Francisco
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza-Granizo, Martina G.
1
Maubisson, Laurent
1
Moise, Mihaela Simona
1
Peña-García, Nathalie
1
Rivière, Arnaud
1
Rodríguez-Orejuela, Augusto
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Samartin, Kayla
1
Servera Francés, David
1
Sánchez-Fernández, Raquel
1
Sánchez-González, Irene
1
Tubillejas-Andrés, Berta
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail and distribution management
2
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
26
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1
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
2
Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site
Gallarza, Martina G.
;
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Journal of business research : JBR
126
(
2021
),
pp. 614-623
Persistent link: https://www.econbiz.de/10012494327
Saved in:
3
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
4
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
5
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
6
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
10
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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