Korea. Statistical tests including CFA, second order factor analysis and structural model testing using covariance analysis … luxury brands are more likely to develop a positive relationship with the brands. Originality/value – In an attempt to …

South Korea was first introduced to luxury brands in the 1990s. Since then, a great interest in luxury products, or … United States and Europe, Sang A, a brand founded by a woman born and raised in Korea, is recognized as a myungpoom in Korea … the two brands: niche market targeting, storytelling, a ‘hungry attitude,’ high prices but accessible discounts, thorough …