The world that we currently live in is passionate about speed. From internet lines that can download terabytes of data/second to spacecraft that can traverse miles into space, mankind's thirst for speed is never ending. When it comes to traveling from one space to the other, this phenomenon is...

A consumer’s decision to buy a product is the result of interplay of many factors. The process of choosing is a complex phenomenon. Selection of a product or service goes through a set of stages, especially for the selection of durable products. The customer has to spend much time to think,...

Toyota remains the best-selling car manufacturer in Indonesia. Toyota's sales in the first four months of 2016 reached 111,363 units with a 38 percent market share. The purposes of this study is to know whether Brand Image mediates the influence of Experiential Marketing and of differentiation...