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Intelligent Design - How managing the design process effectively can boost corporate performance

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Design – the purposive application of creativity to all the activities necessary to bringideas into use either as … of key issues about therelationship between design, creativity, innovation, performance and competitiveness.[...] …

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Advertising media : creative planning in media selection

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Creative media choice as a marketing signal

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Bitte nicht abseitig!

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The advertising business : operations, creativity, media planning, integrated communications

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Message and media : the future of advertising research and practice in a digital environment

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When the medium is the message : a meta-analysis of creative media advertising effects

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The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip (contributor) - 1999

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional...

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An exploratory review of the design literature: Gaps and avenues for future research

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The importance of design has been recognised by scholars from different fields such as artificial sciences and … engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential … underpinning a design project (from purely artistic to purely engineering, problem-solving) and the types of knowledge design can …

Persistent link: https://www.econbiz.de/10010409452