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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
66
Konsumentenverhalten
66
Globalization
20
Cultural identity
18
Online retailing
18
Online-Handel
18
Globalisierung
17
China
13
International marketing
13
Internationales Marketing
13
Welt
12
World
12
Culture
11
Ethnic group
11
Ethnische Gruppe
11
Internet marketing
11
Online-Marketing
11
Website
11
Canada
10
Kanada
10
Brand management
9
Markenführung
9
Dienstleistungsqualität
8
Emotion
8
Markenartikel
8
Service quality
8
USA
8
United States
8
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Social integration
7
Soziale Integration
7
Beziehungsmarketing
6
Materialism
6
Relationship marketing
6
Sharing economy
6
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Undetermined
8
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Article
16
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2
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16
Aufsatz in Zeitschrift
16
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2
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2
Collection of articles of several authors
2
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2
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Language
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English
18
Author
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Laroche, Michel
16
Cleveland, Mark
7
Papadopoulos, Nicolas G.
4
Mazaheri, Ebrahim
2
Richard, Marie-Odile
2
Takahashi, Ikuo
2
Teng, Lefa
2
Aurup, Golam Mohammad
1
Erdoğan, Seçil
1
Ferraz, Sofia Batista
1
Jamal, Ahmad
1
Kiani, Isar
1
Kizgin, Hatice
1
Mourali, Mehdi
1
Paulin, Michèle
1
Pons, Frank
1
Richard, Marie Odile
1
Rojas-Méndez, José I.
1
Romero, Cláudia Buhamra Abreu
1
Shobeiri, Saeed
1
Sobol, Kamila
1
Toffoli, Roy
1
Ueltschy, Linda C.
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Journal of business research : JBR
12
International marketing review
2
Cross-cultural and critical perspectives on brands
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Marketing and multicultural diversity
1
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ECONIS (ZBW)
18
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1
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
2
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
3
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
6
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
9
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
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