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Kundenbindung
Relationship marketing
26,360
Beziehungsmarketing
25,572
Consumer behaviour
9,116
Konsumentenverhalten
9,057
Customer satisfaction
5,592
Kundenzufriedenheit
5,511
Service quality
3,993
Dienstleistungsqualität
3,969
Brand management
2,616
Markenführung
2,610
Deutschland
2,350
Germany
2,316
Theory
2,254
Theorie
2,250
Lieferantenmanagement
2,208
Supplier relationship management
2,208
Social Web
2,091
Social web
2,091
Brand image
1,919
Markenimage
1,915
Marketingmanagement
1,911
Marketing management
1,899
Electronic Commerce
1,745
E-commerce
1,670
Online-Marketing
1,635
Internet marketing
1,622
Kundenwert
1,512
Customer integration
1,494
Kundenintegration
1,494
Customer value
1,483
Vertrauen
1,408
Confidence
1,403
Einzelhandel
1,370
Retail trade
1,363
Brand
1,300
Markenartikel
1,287
Online retailing
1,279
Online-Handel
1,279
Customer service
1,187
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418
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143
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559
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418
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324
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90
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77
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68
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52
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35
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35
Ratgeber
32
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31
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31
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28
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18
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18
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15
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15
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13
Sammlung
13
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12
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10
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10
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4
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4
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3
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3
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3
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822
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779
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54
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4
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1
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Homburg, Christian
17
Bruhn, Manfred
16
Bauer, Hans H.
12
Sickel, Christian
12
Limbeck, Martin
11
Dressler, Matthias
9
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
7
Huber, Frank
6
Nießing, Jörg
6
Rennhak, Carsten
6
Dittrich, Sabine
5
Eggert, Andreas
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Johnson, Michael D.
5
Kreutzer, Ralf T.
5
Orth, Ulrich R.
5
Ozuem, Wilson
5
Popp, Bastian
5
Ranzinger, Alexandra
5
Ballensiefen, Benjamin
4
Bayón, Tomás
4
Blut, Markus
4
Brinkmann, Daniela Alexa
4
Brodie, Roderick J.
4
Confente, Ilenia
4
Diller, Hermann
4
Festge, Fabian
4
Fischer, Thomas M.
4
Garnefeld, Ina
4
Giering, Annette
4
Gouthier, Matthias
4
Hammerschmidt, Michael
4
Hilbert, Andreas
4
Hoffmann, Anke
4
Jaritz, Sabine
4
Krafft, Manfred
4
Köcher, Martin-Matthias
4
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Springer Fachmedien Wiesbaden
21
Verlag Dr. Kovač
6
Nomos Verlagsgesellschaft
5
Books on Demand GmbH <Norderstedt>
3
Fördergesellschaft Marketing an der Universität Augsburg
3
GABAL-Verlag GmbH
3
Logos Verlag Berlin
3
W. Kohlhammer GmbH
3
epubli GmbH
3
Edward Elgar Publishing
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Haufe-Lexware GmbH & Co. KG
2
Josef Eul Verlag GmbH
2
National Bureau of Economic Research
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
Verlag Franz Vahlen
2
American Marketing Association
1
Arbeitsgemeinschaft für Marketing
1
Autohaus Buch und Formular
1
Bbw-Marketing Dr. Vossen & Partner <Neuss>
1
BusinessVillage GmbH
1
Center for Service Excellence
1
Christian-Albrechts-Universität zu Kiel
1
Deutscher Fachverlag
1
Dpunkt.Verlag <Heidelberg>
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswisenschaften, 4, 1999>
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <4, 1999, Dresden>
1
Eberhard Karls Universität Tübingen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Business School <Oestrich-Winkel>
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Frankreich / Autorité de la Concurrence
1
Freie Universität Berlin
1
Friedrich-Schiller-Universität Jena
1
Goals International GmbH <Bonn>
1
Helmut-Schmidt-Universität
1
IGI Global
1
Karlsruher Institut für Technologie
1
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SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
16
Springer eBook Collection
13
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Schriftenreihe Schwerpunkt Marketing
10
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Schriften zum innovativen Marketing
7
The service industries journal
7
Wirtschaftswissenschaft
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
BestMasters
5
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Nomos eLibrary / Wirtschaft
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Schriftenreihe Unternehmensführung und Marketing
5
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ECONIS (ZBW)
1,356
USB Cologne (EcoSocSci)
292
EconStor
1
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1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
3
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
4
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
5
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
6
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
7
An empirical study on customer retention and customer loyalty
Alhawari, Damer
- In:
International journal of information systems and change …
7
(
2015
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Saved in:
8
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
9
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
10
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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