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Loyalty programs : generalizations on their adoption, effectiveness and design

Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011

Persistent link: https://www.econbiz.de/10009545646

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355

Persistent link: https://www.econbiz.de/10011280204

Loyalty programmes : current knowledge and research directions

Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237

Persistent link: https://www.econbiz.de/10009621196

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042

Persistent link: https://www.econbiz.de/10012614780

The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013256051

Do vendors benefit from promotions in a multi-vendor loyalty program?

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10010217761

A market response model for coupon promotions

Neslin, Scott A. - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 125-145

Persistent link: https://www.econbiz.de/10001095702

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Refocusing loyalty programs in the era of big data : a societal lens paradigm

Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418

Persistent link: https://www.econbiz.de/10012417694