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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Beziehungsmarketing
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Customer satisfaction
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Ramaseshan, B.
4
Blut, Markus
1
Evanschitzky, Heiner
1
Georgi, Dominik
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Ouschan, Robyn
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Rabbanee, Fazlul K.
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Richelsen, Verena
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Stein, Alisha
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Journal of service management
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The journal of services marketing
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ECONIS (ZBW)
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Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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2
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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3
The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.
;
Wirtz, Jochen
;
Georgi, Dominik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
Saved in:
4
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
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