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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Consumer behaviour
109
Konsumentenverhalten
102
Customer satisfaction
42
Service quality
40
Dienstleistungsqualität
39
Beziehungsmarketing
38
Relationship marketing
38
Kundenzufriedenheit
37
Corporate social responsibility
27
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Restaurant industry
23
Corporate Social Responsibility
22
Hotel industry
21
Hotellerie
21
USA
21
United States
21
Emotion
16
Hospitality industry
16
Gastgewerbe
15
Preismanagement
14
Pricing strategy
14
Experiment
13
Customer service
10
Gender
10
Kundenservice
10
Advertising effects
9
CSR
9
Werbewirkung
9
Internet marketing
8
Loyalty program
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Geschlecht
7
Power
7
Advertising
6
Consumer behavior
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Mattila, Anna S.
7
Hwang, Yoo Hee
4
Gao, Yixing
2
Hanks, Lydia
1
Liu, Qing
1
Wu, Luorong
1
Published in...
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International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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1
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
2
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
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3
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
4
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
5
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
6
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
7
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
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