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Customer engagement behaviours and value co-creation

Alexander, Matthew; Jaakkola, Elina - In: Customer engagement : contemporary issues and challenges, (pp. 3-20). 2016

Persistent link: https://www.econbiz.de/10011430570

Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings

Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42

Persistent link: https://www.econbiz.de/10012064323

Customer participation management : developing a comprehensive framework and a research agenda

Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino; … - In: Journal of service management 27 (2016) 3, pp. 250-275

Persistent link: https://www.econbiz.de/10011583407

Actor engagement in networks : defining the conceptual domain

Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; … - In: Journal of service research 22 (2019) 2, pp. 173-188

Persistent link: https://www.econbiz.de/10012007439

Co-creating service experience

Jaakkola, Elina (contributor) - 2015

Persistent link: https://www.econbiz.de/10011401228

Service experience co-creation : conceptualization, implications, and future research directions

Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205

Persistent link: https://www.econbiz.de/10011401238

The role of customer engagement behavior in value co-creation : a service system perspective

Jaakkola, Elina; Alexander, Matthew - In: Journal of service research : JSR 17 (2014) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10010393232

Co-creating customer-focused solutions within business networks : a service perspective

Hakanen, Taru; Jaakkola, Elina - In: Journal of service management 23 (2012) 4, pp. 593-611

Persistent link: https://www.econbiz.de/10009619530

Customer participation and value creation : a systematic review and research implications

Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 341-359

Persistent link: https://www.econbiz.de/10009769853

Co-creating service experience

Jaakkola, Elina - 2015

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to...

Persistent link: https://www.econbiz.de/10012679136