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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: mTourism : mobile Dienste im Tourismus, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003976752
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Understanding customer engagement and loyalty : a case of mobile devices for shopping
Thakur, Rakhi - In: Journal of retailing and consumer services 32 (2016), pp. 151-163
Persistent link: https://www.econbiz.de/10011556638
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Kundenintegrierte Entwicklung mobiler Dienste
Reichwald, Ralf; Ney, Michael; Wagner, Michael - In: Mobile Kommunikation : Wertschöpfung, Technologien, …, (pp. 317-334). 2002
Persistent link: https://www.econbiz.de/10001701766
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The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri; Irwan Adi Ekaputra; Japutra, Arnold; … - In: International journal of market research 64 (2022) 2, pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
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Customer readiness to co-production of mobile banking services : a customer-only co-production perspective
Yalley, Andrews Agya - In: Journal of financial services marketing 27 (2022) 2, pp. 81-95
Persistent link: https://www.econbiz.de/10013270397
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
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Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng; Ye, Shun; Wang, Dan; Law, Chun Hung … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
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Being fair to customers : a strategy in enhancing customer engagement and loyalty in the Indonesia mobile telecommunication industry
Hapsari, Raditha; Hussein, Ananda Sabil; Handrito, … - In: Services marketing quarterly 41 (2020) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10012179201
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Driving Mobile App User Engagement through Gamification
Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022
Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...
Persistent link: https://www.econbiz.de/10014237774